Also the programmer needs to be knowledgeable with the functions of a search engine so they may create content that is easily searchable by the search engine and in doing so will increase the websites visibility to the many search engines.

Be careful what you ask for, you may get something you didn't really want!  Many mweb design companies offer search engine marketing services for their customers. However you need to be careful using some design firms, as some of the methods that they may use to obtain top search engine positions may be considered to be spam by the major search engines.

What exactly is search engine spam?

Search engines consider spam to be pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search. Search engine marketers will take your money by making false Promises without a moment's hesitation.

Some sales reps may tell you exactly, what you want to hear just to close the sale.  Before you hire a search engine  marketing firm be alert for these search engine marketing myths before you sign.

Most sites that rank highly are involved in link networks, whether as partnerships or purchased from a network of sites, or both. Web Page Optimization is is demanding undertaking and may require a many hours of work before you get it right.

If you are considering getting involved in the link networks, you should realize that at some point in time, they will be discovered by the search engines and will lose their rank boosting power. And one small strategic mistake can lead to detection of the whole network!

Some search engine marketers will take your money by making false promises without a moment's hesitation. Sales reps may tell you exactly what you want to hear just to close the sale. Before hiring a search engine marketing firm, be alert for these search engine marketing myths before you sign.